At the last minute

At the end of the year, something curious happens.
We don’t just close loose ends: we also collect phrases we quietly tell ourselves.

‍I’ll start next year.‍
‍January makes more sense.‍
‍Not now—later, with a clearer head.

It’s not always a lack of motivation. Often it’s exhaustion. Or the feeling that there’s no room left to begin something new when everything around us is pushing toward closure.

That’s why at diio we decided to launch The Rapporter now.
Today. On the last day of the year.

Not because it was the perfect moment—more than once we considered waiting until January—but because something about that wait didn’t quite convince us.

The Rapporter is our editorial newsletter: a space to share real ideas, experiences, and learnings about conversations. No quick tips or fixed formulas, just stories, decisions, and questions that show up when you work with people and care about understanding why some conversations move forward while others stall.

We’d wanted to start this newsletter for months. The intention was clear: to create an honest space, not overly polished, to think about processes, relationships, and conversations from lived experience. But between defining the tone, the focus, and the first topic, we kept postponing it.

Without realizing it, December arrived with the idea still on pause.

And that’s when the irony appeared.

"What if…?"

At the same time, at diio we were working on a video. We wanted it to be simple and extraordinary at once. Quick to make, but memorable. We wanted to show recognizable scenes from real team life—those moments someone watches and thinks, this happens to us too.

We thought it would be easy.

The goal was clear. The idea was clear. But the more we thought about what we wanted it to be, the more we got stuck in the how. What to say. How to say it. Whether it was enough.

The video was called Feedback.
The idea was absurd and simple: a sculptor in ancient Rome presents a bust of Marcus Aurelius. The Romans comment. He comes back with another version. More feedback. Another iteration. And another.

Until time passes.

The final shot shows a museum in 2025. The same characters, now turned into skeletons. The scene frozen. A small plaque: Feedback. As if infinite iteration were a cultural inheritance.

We wanted to laugh at something very serious: how, with the best intentions, teams can keep refining without moving forward.

And while we were making that video, the exact same thing happened to us.

A project meant to be agile took us more than a month.
A video about paralysis by feedback, made from paralysis by feedback.

Not everything that shines is ROI

At diio we often talk about Shackleton’s journey to Antarctica. Not as an epic tale, but as an uncomfortable lesson.

Shackleton had a huge objective. He didn’t have all the answers. He lost the ship, got trapped in the ice, and had to change the plan again and again.

But he never stopped moving.

His goal wasn’t to follow a perfect route, but to advance, adapt, and figure things out along the way. The experience came later. The learning came later. Even the reward came later. Not everything was measurable or had ROI. Many things only made sense while walking.

And that’s something we sometimes forget:

• there’s no experience without starting
• there’s no advice without someone having failed before
• there’s no clarity without movement

That’s why we decided to launch The Rapporter now.
Not because it’s perfect.
Not because it’s the best moment.

But because we wanted to start it this year, and starting is also a way of closing.

Send it anyway.
Try.
Execute.